Hi, My name is James
AND I AM
a SOCIAL MEDIA
INFLUENCER
A Food Content
Creator
Australia's #1
Competitive Eater
And over the last three years I have made a living out of creating social media content and travelling the world eating food. I started out doing this just for a laugh…
HI, MY NAME IS JAMES
And I AM
a SOCIAL MEDIA
INFLUENCER
A Food Content
Creator
Australia's #1
Competitive Eater
And over the last three years I have made a living out of creating social media content and travelling the world eating food. I started out doing this just for a laugh…
Hi, My name is James
Hi, My name is James
AND I AM
a SOCIAL MEDIA
INFLUENCER
A Food Content
Creator
Australia's #1
Competitive Eater
And over the last three years I have made a living out of creating social media content and travelling the world eating food. I started out doing this just for a laugh…
I always feel privileged getting to explain who I am and what I do “for work”. I started out doing this just for a laugh – I started doing some Food Challenges for Fun and made myself a TikTok account.
"within 3 weeks i had over 160,000 followers on tiktok."
Since then I have experienced significant growth across multiple social media platforms, become the #1 Competitive Eater in Australia + World Ranked #4 and have established myself as a ‘brand’ which promotes food, fitness and following your passion.
My Childhood: A Love for Food from Day One
I grew up in Sydney, Australia, in an ethnic household. My Mother is Croatian, and our family gatherings were always centred around food – and lots of it.
I grew up as a “fat kid”. I’ve always loved my Mumma’s cooking and have been spoiled with my Mum and Baba’s culinary talents my entire life. I always knew I could eat more than the ‘average Joe’ as I would forever be finishing off everyone’s plates at family dinners. But, I didn’t realise I had a “talent” for ‘chowing down’ until my wife Kate and I visited the Khartoum Hotel in Cessnock, NSW.
THE FIRST FOOD CHALLENGE
My attempt of the 5kg Burger Challenge at the Khartoum Hotel made National News. Previously undefeated, I leisurely finished the 5kg Hamburger with fries, wedges and onion rings in 27mins 37 seconds.
"The locals couldn't believe it."
The challenge had been deemed ‘impossible’. 56 contenders had tried prior, and to this day I remain the only person to have completed the challenge 3 times.
SEE ME FEATURE ON
Here & Now
Fast forward to 2025, I now travel the world hunting down Food Challenges & Eating Contests whilst making promotional videos for restaurants, brands, events and businesses who want to leverage my following to promote their services, foods and products.
I currently hold 7 World Records, am World Ranked #4 in the Major League Eating…
"...and retain the coveted title of ‘Australia’s #1 Competitive Eater”. "
Looking ahead into the future I can’t wait to develop some personal and professional projects including offering online training and launching an apparel brand. Stay tuned for this!
Fitness
Soccer was my life as a child. Throughout my teen years and adult hood I played at a semi-professional level. My love of Soccer instilled my competitive spirit which I still apply when I’m at the Competitive Eating table. After School I became a certified personal trainer. My relationship with food, dieting and “cheat meals” was definitely influenced by my love of the gym and body building.
"Food is the fuel that powers the world"
Although I no longer play Soccer, balancing two different lifestyles (food and fitness) has become part of my identity. Train hard, treat harder.